In today’s global marketplace, travellers have countless exciting destinations to choose from. More than ever, destinations must deliver on a brand promise rooted in who they are at every touch point along a customer’s journey - from first curiosity, to exploring the destination, to even the trip home. Destinations are defined by the stories people tell about its experiences, people and culture. The tools on this page will help to strategically align your brand with the Calgary brand which will amplify the stories told about Calgary and increase Calgary’s brand equity.