Co-op Marketing

2018 Co-op Marketing Program 

Tourism Calgary is inviting you to get involved in our 2018 regional marketing campaign designed to drive awareness for Calgary and increase tourism revenue. Together we will have a greater impact in our regional markets.

The 2018 marketing campaign is built on successes and research gained from the past four years of regional marketing activities in target cities within an 8hr radius to bring more people to Calgary for memorable experiences. Media advertising buys will be customized based on partner timeline, budget and message.

Four great reasons to get involved: 

  • Targeting a prime market - regional visitor spending is high
  • Unification – one campaign, one voice, selling one destination 
  • Leverage funds in this joint advertising opportunity 
  • Negotiated media buy savings 

2018 Program Strategy & Registration

Program Strategy Presentation
Partner Buy-In Options Worksheet